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Frequently Asked Questions

Who are we?

Founded in 2010 by mother and daughter, Elaine and Emily and based in Cornwall, we are a small sincere company with a straightforward vision. Elaine started the business from home and worked alone for 6 years until Emily joined after leaving school at 18 years old. We are a bit more grown up these days and now embrace help and support from our lovely team, Claire, Abi, Sophie, Olivia, Evie and Martin.

With our passion for people and the environment at the heart of everything we do, from our stones, down to our packaging; We aim to support a better jewellery industry, one that is accessible for everyone and one that breaks away from the corruption and damage that still exists within the traditional diamond mining industry.

We believe that meaningful jewellery should not have caused humanitarian or environment harm in its production, which is why we only choose to work with suppliers who share our strong ethical beliefs.

Read more here:

Our Journey

What makes your company ethical?

We do things differently to most other jewellery companies who dabble in both sides of the coin when it comes to diamonds: they give the consumer the choice of mined or lab diamonds. Many companies have simply jumped on the ethical bandwagon, commonly known as green washing the consumer. This is the process of conveying a false impression or providing misleading information about how a company’s products or values are environmentally sound.

We are different with the options we offer in diamonds because we have never, and will never, set our jewellery with mined diamonds; we use lab grown  diamonds, Ethica Diamonds and sustainably sourced gemstones only.

Why? Because we believe these are the only truly ethical diamonds and stones that align with our core values as a company.  A lot of consumers still haven’t got their heads around lab diamonds, hence why most jewellers sell both, ensuring they don’t lose the sale. However, we don’t sell a product that we don’t believe is sustainable or ethical.

We only use lab diamonds that have been grown in a sustainable way: currently there are only a handful of growers in the world that use renewable energy to grow their diamonds, and these are the only suppliers that we use for our lab diamonds. The Ethica Diamond, our signature gemstone,  is also completely lab grown, meaning no devastation caused to the environment from mining. We also use fully recycled/recyclable packaging using 100% natural products (tissue paper, inks, paper, boxes, mailer bags etc) materials used are sourced from Forest Stewardship Council (FSC) certified forests, this means that 70% of the materials origin from well-managed, FSC-certified forests and a maximum of 30% from recycled materials and other controlled sources to protect the forests for future generations. Our website server uses 100% renewable energy, too. Furthermore, the metals we use are either Fairtrade or predominantly recycled (some fresh grain is added to recycled grain, but most of it is recycled grain).

We are also proud to be one of 10,000 UK businesses that are a Recognised Service Provider of  The Living Wage Foundation.

Recognised Service Providers have committed to paying all directly employed members of staff, not tied to client contracts, the real Living Wage.

That is because we value our staff tremendously and believe everyone deserves a wage which meets everyday needs.

Do your diamonds and gemstones come with a certificate?

Diamond certificates help authenticate a diamond’s characteristics for quality and pricing purposes and a certified diamond is very important to a consumer, because without one, is much like buying a car without a warranty.

The Ethica Diamond is certified by the both the IGI and GRI, both using international standards, and all of our lab diamonds are certified by a mixture of bodies, including IGI, GCAL, GIA. You can read more about our two stone options here –

Our Stones 

Are all your rings ethical and sustainable or do only a selection of them match this description?

All of our rings and jewellery are set with the stones mentioned above. You can decide whether you want an Ethica Diamond or a pure lab grown diamond set within your jewellery.

We also use laboratory grown gemstones or natural gemstones from carefully sourced ethical suppliers, for customers who want to add some coloured gems to their jewellery.

All jewellery is individually made to order, so can be customised to your exact preferences.

What stone options do you offer?

We offer two stone options via our website which is usually driven by budget or ethics, sometimes both and both of which are much more ethical sustainable choices to mined diamonds.

When diamonds are mined, there is huge cost to the environment, damage to eco-systems, destruction of habitats, and poisoning of water sources.  The humanitarian cost includes exploitation, poor working conditions, low pay (if any) and dubious practices with regard to the land of indigenous people.

Lab Grown Diamonds
At Ethica, we only select diamond growers who use renewable energy or offset carbon in some way, making them more sustainable than most other lab diamonds on the market. Each stone is unique based on the seed it was grown from and provides a beautiful diamond option without the human and environmental toll of mining.

Our diamond growers use advanced technology which uses notably uses less energy than industrial mining requires to extract diamonds from underground. And the energy they use is good energy — renewable hydropower energy.

Ethica Diamonds
These are our signature gemstones which are very close in structure, composition and hardness to diamond offering the same toughness and longevity. They are independently certified, to international standards by the GRI or IGI.  Ethica Diamonds are a premium grade moissanite with a diamond infusion, cut and fully faceted to exact diamond proportions. Ethica Diamonds have incredible depth and realism, radiating the same sparkle and brilliance as the most expensive diamonds and are made to last forever.
We stock these stones at consistent E colour, VVS1 clarity and excellent cut so all Ethica Diamonds have these specifications. We can offer “warmer” colours but these have to be specially made for you. Naturally, most people want the whitest, clearest stone possible which is why we stock E colour and VVS1 clarity stones.

Coloured stones

Our coloured gemstones are predominantly laboratory grown too, but sometimes customers ask us to source natural coloured stones to put into their jewellery. For these, we only use a supply that comes directly from the small scale mines where a special colour code system is in place. This means that we can select gems that have come directly which ensures they are ethically sound.

Can you tell me about your supply chain?

We source the diamonds directly from our growers, and the metals that we use are sourced by our manufacturers.

We only partner with ethical lab grown diamond growers who are using 100% renewable energy, meaning they are already completely carbon neutral or those that are working hard towards it. Each stone is unique based on the seed it was grown from and provides a beautiful diamond option without the human and environmental toll of mining.

We know that the of mining gold and platinum are not environmentally sound practices, using harsh chemicals, destroying eco-systems and risking workers lives, where regulation is not enforced.

We are registered Fairtrade Gold jewellers and we give customers the option to choose Fairtrade Gold, if they wish. Certified Fairtrade Gold is regulated, and the workers are paid fairly. Fairtrade grain comes directly from the Fairtrade organisation and recycled grain comes from companies who recycle precious metals.

We work with large manufacturers in the UK who use both fresh alloy and recycled alloy that is already in circulation, this is because some precious metals become too brittle to work with if new alloy isn’t mixed with it. Fairtrade status hasn’t yet been set in place for platinum but you can be sure that when it exists, we’ll be there!

Unfortunately, at this time, we cannot guarantee from where the small proportion of fresh grain is sourced, as our UK manufacturers haven’t yet found a supplier of 100% recycled grain on a large scale. This is because the UK is not as advanced as other countries are in this area, but this will improve in time, as consumer demand increases.

However, our workshop uses 100% recycled precious metals for our bespoke work which operates at a much smaller scale.

You can find out more about the metals we use on our website here and in our our blog.

What is your commitment to Assay Assured UK Jewellery Hallmarking?

Each piece of Ethica Diamonds jewellery has been certified in accordance with the Hallmarking act 1973, and will feature an official Assay Office hallmark.

Ethica Diamonds jewellery is beautifully crafted in a variety of precious metals such as 18K white, yellow and rose gold (standard or Fairtrade gold options)  as well as 950 platinum.

When it comes to manufacturing jewellery precious metals (gold and platinum) are rarely used in their purest form. Instead they are usually alloyed with lesser metals to achieve a desired strength, durability, and colour.

It is not possible to detect the precious metal content of an item by sight or by touch. It is, therefore, a legal requirement to have items consisting of gold and platinum independently tested and then hallmarked before they can be described as such. Items must bear a hallmark at point of sale, subject to the following weight exemptions:

Gold: mandatory for items above 1 gram; platinum: mandatory for items above 0.5 grams.

Ethica Diamonds is registered with the Birmingham Assay Office, ensuring our precious metal jewellery is compliant with the UK’s hallmarking regulations. All stock is subject to an internal confirmation process to ensure it meets the UK’s hallmarking regulations before it is dispatched to our customers.

We are an Assay Assured Jewellery Retailer. Assay Assured status is only given to retailers who have been independently audited and verified by Assay Assured which is run and overseen by the Edinburgh Assay Office, and ensures that all precious metal jewellery (except items exempt by weight) are independently tested and hallmarked.

Find out what a hallmark looks like here.

How do I care for my fine Ethica jewellery?

What we love, we look after. Taking care of precious metals, diamonds and gemstones is not that difficult. With a little tender loving care, you can go a long way to keeping your jewellery in excellent, sparkling condition.

  1.  Be sure to remove your jewellery when doing activities or duties which would strike, repeatedly wear, knock or potentially cause damage.
  2.  Never put multiple earth mined and/or man-made precious stones and gems together as this could scratch your stone.
  3.  Keep lotions, perfumes, oils, cake soap, and skin oil away from your jewellery. Please keep your stone clean as this will ensure maximum fire and brilliance.
  4.  The best way to clean your Ethica Diamond jewellery at home is to use warm water, mild dishwashing liquid and a (very soft) toothbrush. For professional cleaning, see your local jeweller for ultrasonic steam cleaning.

Diamond is the hardest mineral we know of, but just like your man made diamond/s, they are not indestructible. They can be scratched, chipped or split by sharp edges. No one wants that, so take care when wearing and storing your diamond jewellery. We always recommend you keep your Ethica Diamond jewellery in its box or case. Also always be aware of diamonds scratching diamonds, so lay your diamonds out flat wherever possible.

The lustre and patina of gold is gorgeous. It does not tarnish or fade over time. In its pure form however it is very soft and care should always be taken not to scratch or knock it against hard surfaces.

We recommend that you wear rings of a similar carat together, e.g. your wedding and engagement ring, as the higher the karat of gold you wear, the softer the metal and one may wear down the other over time.

Gold should be cleaned regularly in order to maintain its beauty. A soft, lint free cloth is a very effective way to keep gold jewellery looking beautiful. Gold does not like chlorine or bleach so be aware of this when in a swimming pool or hot tub.
Platinum develops a natural patina that many people prefer over the “just polished” look.  When this happens, you can send it to us or take it to your local jeweller to have it re-polished back to its new high gloss look.

As with diamonds and gemstones, you should take care to protect any precious metal jewellery by keeping it safe in the jewellery box it came with or a chamois bag.

You may also find our blog helpful, Aftercare and Insurance. 

We also have a care booklet with every piece of jewellery purchased that explains our recommendations for how to care for your jewellery.

You can also download our care guide here:

Caring For Your Jewellery 

What can be done if the ring doesn’t fit?

For your peace of mind, we offer complimentary resizing on all of our engagement rings over £2000 within 6 weeks of purchase.  We also have a resize service which costs £125, which includes insured postage back to you.

Read more here:

Resizing & Repair Service

However, it is best to make sure that you are ordering the ring in the correct size in the first place. We can can send you a free ring sizer in the post which is helpful, but is only a guide.

You can request one here:

Finding The Right Size 

If I have an issue with my purchase. Can you fix it?

At Ethica we always strive to offer exceptional jewellery and offer a 12 month warranty on all jewellery purchased from our website. If a problem occurs with your jewellery it can be sent back to us for inspection and repair. Any faults resulting from manufacturing error will be repaired or replaced free of change (excluding shipping), whilst damage resulting from normal wear-and-tear or misuse can be fixed at a competitive price by our in house jewellery workshop.

You can read our policy here:

Warranty & Guarantee

If you are a Ethica Diamonds customer in need of jewellery repair please Contact our dedicated customer service team on 01872 222248 who will be able to advise you further or visit Our Services page.

Where are you located?

You can find us easily, as we are located in the town centre of Truro. There is plenty of parking available nearby and the closest public car park is Garras Wharf which is approximately a 5 minute walk.

This is where we are:

Ethica Diamonds – Fine Jewellery Boutique – Suite 1, Mansion House, Prince’s Street, Truro. Cornwall TR1 2RF

Is there a way I can view before purchase?

We understand that shopping online can be really difficult – This is why we offer a 14 day home approval on your purchase that lets you try before you buy in the comfort of your own home.

If you don’t find the style that you are looking for on our website, you can view our online catalogues where you will find hundreds of other choices to look through. If you still aren’t ready to make your purchase, we can supply silver samples of most of the designs that we have advertised and post them out to you. Once you’ve picked your favourite, simply pack them up and ship the rings back.

Find out more here:

Sample Service

If you wish to view your stone (Ethica Diamond or lab grown diamond) before selecting a style for your ring, you can purchase a loose diamond from us for you to appraise at home. If you are happy to then proceed with a ring design, simply return the stone to us and we will set it in your chosen piece.

*If you are not happy, we will of course, refund you once the stone is returned to us.

* Terms & Conditions apply 

What sizes and shapes are available from you?

We can offer all the following shapes of laboratory grown diamonds or the Ethica Diamond including but not limited to:

  • Round Brilliant
  • Princess
  • Emerald – traditional
  • Emerald – radiant
  • Heart
  • Asscher
  • Marquise
  • Baguette
  • Tapered baguette
  • Needle baguette
  • Oval
  • Pear
  • Cushion

We can supply Ethica Diamonds up-to 10 carats in any shape. We can also customise the cut and colour according to your specific requirements.

Please Contact Us for more details or choose your diamond. 

Do you offer insurance for the delivery or beyond delivery?

All of our jewellery will arrive to discretely packaged, double boxed for protection and security and is fully tracked and insured via Royal Mail Special Delivery.

Once received, our jewellery can be insured easily but we don’t recommend any particular insurer. Usually people insure their items of jewellery from us under their existing insurance.  Most insurers will offer insurance on itemised valuables over a specified amount, and this can be added onto your standard house insurance.

Read more here:

Our Packaging & Delivery 

Is your website secure?

We have a secure server which stores all our customer data safely and securely, and all data submitted by the website is managed through Stripe – an online payments infrastructure for the internet.

What is a lab diamond? And are some more ethical than others?

A lab diamond is a diamond grown above ground. As the name suggests, lab grown diamonds are grown in a laboratory and a lot of energy is required  to mimic the conditions in the earth’s crust (intense high pressure and temperature) to form the crystallised form of carbon known as diamond. If this energy is supplied from burning fossil fuels, then those lab grown diamonds, although still more ethical than mined diamonds, cannot be called 100% ethical or sustainable.

However, there are a few select diamond growers in the world who have addressed this dilemma within this rapidly changing industry, and they do that by sourcing the energy required to grow diamonds from renewable sources. By using green energyto grow diamonds, their diamonds can be called truly ethical and sustainable, and we think that is pretty cool!

To take it one step further, there is a company based in America who are extracting carbon from the atmosphere to grow their diamonds. The carbon extracted for a 1 carat diamond is more than the average carbon footprint for a person in the UK for 2 years! (A 1 carat diamond grown using carbon from the atmosphere removes 20,000 tonnes of carbon from the atmosphere, and the average person in the UK has an annual carbon footprint of ~10,000 tonnes per year).  These lab diamonds are soon going to be available through us, so keep your eyes peeled for when we introduce them to our inventory of truly ethical stone options!

Read our blog here:

The Most Ethical Engagement Ring Choices 

How can you tell if a lab grown diamond is sustainable?

Ensuring that the lab diamond you choose comes from a sustainable diamond grower is important if you are looking for an ethical, sustainable lab diamond. At Ethica, we only select diamond growers who use renewable energy or offset carbon in some way, making them more sustainable than most other lab diamonds on the market.  We are always looking for the latest innovations within the lab grown diamond and gemstone industry which match our company ethos and we’re proud to offer the most ethical options available.

When you buy a diamond through us, you can choose which supplier you’d like your lab diamond to be sourced from, as this will influence the price. We can provide details of each supplier and their sustainability efforts, meaning you can make an informed decision which suits your wishes and budget.

What are type 11A diamonds?

Most people only think of just the 4’cs when judging the beauty of a diamond. However, there are also Types of diamonds. Type lA, llB and Type IIA, llB. In the past, we haven’t talked too much about the different types of diamonds because the superior Type ll has been unattainable to the majority of the population.

Type IA

98% of diamonds mined from the earth will be a Type lA diamond. These are very common diamonds that you will find at your local jewellers or online retailers.

Type IIA

Only 2% of diamonds mined will be a Type IIA diamond, making them very rare. They are special because they contain the purest form of carbon, with either very little or no nitrogen atoms in the crystal structure. This makes Type IIA diamonds harder and brighter than common Type lA diamonds. White diamonds are exceptionally colourless and coloured diamonds are often found with a brown, purple, blue, or pink tone.

Previously, Type IIA diamonds were only owned by royalty and the super-wealthy due to their incredible beauty and high caliber. For example, The Elizabeth Taylor Diamond and The Hope Diamond are both Type IIA Diamonds.

Ethica Diamonds only work with suppliers who grow superior Type 11A diamonds.

Type IIB

Type IIB diamonds, those defined as having trace amounts of substitutional boron, are prized for their blue colours. The famous Hope diamond is a perfect example. Besides their boron content, these rare diamonds are also characterised by their general lack of nitrogen. Little is known about how type IIB diamonds form, but they are especially intriguing because boron is often regarded as a crustal element whose presence in mantle-derived diamonds is unexpected.


  • Type I diamonds are the most common. They represent 98% of all natural diamonds and have detectable traces of Nitrogen.
  • Type IA diamonds contain clusters of Nitrogen atoms throughout the crystal structure of the stone. They tend to emit a yellowish tone.
  • Type IB diamonds contain Nitrogen atoms as well. These atoms are all singular as opposed to clustered groups. These stones are 0.1% of all diamonds and emit a strong yellow, orange, brown and even green color tone.
  • Type IIA diamonds are the most valuable and consequently are very collectable items. They contain either very little or no Nitrogen atoms in the crystal structure of the stones. White stones are exceptionally colorless and fancy colored diamonds are often found with a brown, purple, or pink tone. They represent only 1% – 2% of all diamonds.
  • Type IIB diamonds contain elements of Boron within the structure. As a result, they often emit a blue or grey tone. They represent only 0.1% of diamonds. And consequently they are also very valuable.

Do lab diamonds shine as much as mined ones?

They shine exactly the same! It’s all about the colour, cut, and clarity that you choose.

Will lab grown diamonds test positive on a diamond tester?

Yes, these are real diamonds, which are pure crystallised carbon. Lab created diamonds will pass all tests used to confirm a pure carbon diamond.

Can you tell the difference between a lab grown diamond and a mined diamond?

Lab grown diamonds are identical to mined diamonds and it’s impossible to tell the difference between the two with the naked eye.

Lab created diamonds are 100% pure crystallised carbon, which makes them optically, chemically, and physically identical in every way to an earth-mined diamond.

Cubic zirconia (CZ) is made of synthetic zirconium dioxide in its crystalline form and is commonly used as a low-cost alternative to a mined diamond; it has absolutely no presence of carbon diamond bonds in its creation, it is simply a crystal cut in a way to mimic the look of a diamond. The lack of crystallised carbon is why CZ differs chemically, physically, and optically from an earth mined and lab created diamond.

Are your lab grown diamonds inscribed?

Yes, each of our lab-grown diamonds is inscribed with its unique identification number. It is very small, and can only be seen with a jeweller’s loupe.

Can I see a video of the diamond before I purchase it?

There are 360 degree videos available for all our lab-grown diamonds. They are photographed under 10x magnification and provide an excellent up-close view of the diamond before choosing to set it in a ring, or purchase it loose.

What is an Ethica Diamond?

The latest gem technology is used to create our signature gem, Ethica Diamond, which after many years of research and development, has resulted in a premium quality precious stone that perfectly imitates the finest diamonds.

The Ethica Diamond, is not a lab grown diamond but a lab grown stone, which is precisely cut from premium grade silicone carbide (moissanite) with a diamond infusion and independently certified. They are (9.7 Mohs) giving them an outer hardness of 10 on the scale of scratch resistance, which is the same as diamond. They are faceted and hand polished by trained diamond cutters to exact diamond proportions and are visually indistinguishable from diamond, even to many jewellers.

Each stone is grown under strict conditions, cut by hand and fully faceted to exact diamond proportions, giving each stone incredible depth and sparkle.

The main questions that most people ask when considering an Ethica Diamond are:

  1. It stands the test of time?
  2. Is it made in an ethical way?
  3. Using the highest standards of workmanship?
  4. Is it independently graded?
  5. Looks and behaves as the best diamonds do?
  6. Works with my budget?

Unlike other imitation products on the market, that have no independent certification, each Ethica Diamond is individually graded and certified by both the IGI and GRI to international standards. The Round Brilliants carry the patented technology and are available with full IGI certification and all fancy shapes are certified by the GRI. Each stone over 0.35 carats is laser inscribed with its own serial identification number, just like natural and laboratory grown diamonds, and comes with a full, individual report which verifies the credentials and dimensions, for assurance and insurance purposes.

All Ethica Diamonds, GRI or IGI certified, are as standard:

E colour
VVS1 clarity
Excellent cut – (Hearts and Arrows in the case of round brilliants.*)

Read more here:

Our Stones 

*Hearts & Arrows cut is specific to the round brilliant shape stones and only around 2% of the worlds mined natural diamonds are cut to this standard.

What are the benefits of the Ethica Diamond?

CHEAPER – Ethica Diamond pricing is set fairly according to manufacturing and retail costs, not according to the fixed diamond pricing structure, therefore it is significantly lower than the equivalent mined or lab-grown diamonds, making it excellent value for money. This means that you would have more money to spend on your wedding and ticks all the boxes without the hefty price tag!


BIGGER – This is especially noticeable on the larger carat weights. You can have a bigger, brighter stone for significantly less compared with the equivalent quality mined or laboratory grown diamond which retail for thousands more.


AESTHETICS – Ethica Diamonds radiate the same sparkle and brilliance that commensurates with the most desirable natural or laboratory grown diamonds and are made to last forever, to be passed on through the generations – just like diamond.


TOUGHER – The presence of internal birthmarks (known as inclusions) make natural and lab diamonds more susceptible to breaking. Referenced as the clarity of the diamond and the more inclusions, the weaker the structure of the diamond. Ethica Diamonds are IF-VVS1 clarity, which is the highest grade. This means they are less susceptible to breaking compared to an average clarity diamond.


CONSISTENT – We use the best credentials to create the Ethica Diamond. Colour (E) Clarity (IF-VVS1) Cut (excellent/hearts&arrows).


CERTIFIED – All Ethica Diamonds are independently certified by either the IGI or GIA using international benchmark grading standards and every stone is laser inscribed. This is the same process as laboratory grown and natural diamonds and is done for identification purposes.


ETHICAL – Negligible greenhouse emissions, water or air pollution, no devastated ecosystems, hazardous chemicals, radiation or other environmentally dangerous substances or processes results from the creation of these beautiful gemstones, making it a truly meaningful symbol of your commitment.

But if this isn’t for you.. we also specialise in laboratory grown diamonds, which are pure diamond. The good news is that we only work with diamond growers who use renewable energy or offset carbon in some way, making them more sustainable than most other lab diamonds on the market.

Will my Ethica Diamond last a lifetime?

The Ethica Diamond consists of a core of super white silicon carbide, which is then infused with lab grown diamond, resulting in an overall hardness of 9.7 on the scratch resistance scale (Mohs) diamond registers at the highest which is 10.
Silicon carbide has an incredibly tough crystal structure and conveys many qualities that are comparable to diamond, particularly its hardness and durability.  The crystalline structure of silicon carbide is very similar to the tetrahedral arrangement of carbon atoms in diamond, which means it behaves in a very similar way and will last a lifetime, just like diamond.

Treat your Ethica Diamond as you would a natural diamond and it will last many lifetimes.  Simply clean it as you would any other diamond jewellery and it will always look beautiful and sparkly!  We also offer a lifetime guarantee on every Ethica Diamond, for extra peace of mind.

Read our Policy here:

Warranty & Guarantee

Can anyone tell the difference between an Ethica Diamond and a diamond?

When you look at a diamond, you expect to see a clear-coloured stone.

You’d expect it to refract the light, with a brilliance that sets it apart from other stones.

You’d expect a diamond to be hard, and have crisp edges where it is cut.

You can’t tell the difference, with the naked eye, between the Ethica Diamond and a diamond.  It has the clear colouring, the brilliant sparkle, and the crisp hardness of diamond.

Anyone else looking at your Ethica Diamond won’t be able to tell either… unless you choose to let them know.

Just like diamonds, they are also independently certified using international standards by the GRI or IGI and come with a full grading report.

We don’t want our jewellery to be mistaken for diamonds though, so an identity number is laser-etch onto the underside of every single stone, so that they can be distinguished.  Don’t worry, this can’t be seen by the naked eye and all certified natural diamonds and laboratory grown diamonds have them too.

This beautiful, strong gemstone is a lot more affordable than natural diamond or laboratory grown diamonds.

The Ethica Diamond will also last the test of time – not just many lifetimes, but forever.

The Ethica Diamond costs so much less than mined diamonds. Why is that?

The monetary cost of a natural diamond and its value are two wildly different things. The cost is what you pay for it, and the value is often only a fraction of that, which you would discover if you attempted to sell a mined diamond ring back to a jeweller.  You simply would not be able to recoup the cost.

Mined diamonds are more common than we are led to believe, and the price at which they are sold is carefully regulated, for example: in July 2004, De Beers pleaded guilty to conspiring to fix diamond prices. Although changes have been made within the industry since, the damage has already been done and the prices of diamonds are still not reflective of their intrinsic value and they are certainly not an investment like many still believe. Not to mention the cost on the environment; only recently in July 2021, De Beers pleaded guilty to fail to report mercury pollution at a Canadian diamond mine, where Canadian diamonds are supposed the most ethical answer for mined diamonds.

Ethica Diamonds, however, are priced according to the cost of research, development and manufacture. They’re not priced according to the artificial pricing tables used by the diamond producing cartels and because they are grown in a laboratory, they bypass the social and environmental devastation associated with mining.  In short, they cost a lot less than diamonds in more ways than one.

Will it scratch glass?

The ‘quick and dirty’ test of a true diamond is ‘will it scratch glass?’ Simulated diamonds, such as cubic zirconium, are not as hard as real diamonds, and will not leave a mark on glass. Ethica Diamonds will.

Hardness is measured on the Mohs scale of scratch resistance, where diamonds score the maximum, 10. Glass scores around 6.5, and Ethica Diamonds are at 9.5-9.7, meaning they can scratch glass.

What's the difference between hardness and toughness?


The Mohs scale was created to be a reference for the 10 most common minerals ranked in order of increasing hardness. At the top of the scale is diamond (10) and directly below it is Corundum (9), which is what rubies & sapphires are made from. At between 9.5 and 9.7, the Ethica Diamond is just above Corundum but below a diamond.

Hardness with reference to gemstones is often misunderstood. The word “hardness” has a very specific scientific meaning in gemmology that differs considerably from its everyday usage. The scientific definition of hardness is the ability to resist scratching, nothing more.

Hardness depends on the bonds that hold the atoms together within a crystal structure. This bonding is reflected in the ease with which the layers of atoms at a surface can be separated by applying pressure with a sample of another material. If the second material is harder than the first, it’ll leave a furrow, or scratch. That represents the breaking of millions of atomic bonds on a microscopic scale. The hardness of a mineral is, specifically, its “scratchability”. Every mineral can be ranked based on those others minerals it can scratch.

The Moh’s Hardness scale ranges from 1-10 in measuring the hardness of a gem (Resistance to scratching).  It was created by the German Gemologist, Freidrich Moh. Ten is considered the hardest point.



Is the resistance to chipping and breaking.  Natural diamonds have internal birthmarks (inclusions) and are graded from best quality to least. (FL-VVS1-VVS2-VS1-VS2-SI1-SI2) and so the lesser quality diamonds have a weaker internal lattice structure, which can cause them to crack or chip under pressure or a knock.


Because Ethica Diamonds have a very high clarity of VVS1, they are not susceptible to breaking or chipping and are actually tougher than the average quality natural diamonds, since not many diamonds surpass the clarity of VVS1.

Can I damage my Ethica Diamond?

Every gemstone, including diamond, has the potential to chip, particularly on the corners or edges where the structure is thinnest, since this is how gemstones are cut to specific proportions in the first place. The Ethica Diamond, although extremely durable, is no different, so although it can easily handle everyday activities and is very unlikely to ever be damaged, it cannot be guaranteed.

Read about how to care for your Ethica jewellery here:

Caring For Your Jewellery 

Carat weight and the Ethica Diamond

The carat (ct) of a stone reflects dimension more than weight itself: it is the size that accurately dictates the ‘carat’ of a gemstone, this is because different gems have different weights, but must adhere to size in order to be utilised for the manufacturing of jewellery. Our created gemstones are fractionally less dense than pure diamond of the same physical size.  So the 1 carat Ethica Diamond is 0.93ct in weight compared to pure diamond, but is always 6.5mm in diameter, the SIZE of a pure 1ct diamond. This information is backed up by the Ethica Diamond certificate and laser inscription.

The certificate link that accompanies your Ethica Diamond will record two carat weights. One measurement shows the weight of the stone if it were a diamond, the other measurement shows the approximate weight of the Ethica Diamond that you have purchased, which is always lower.  This is because the relative density is less as described above.

The Ethica Diamond is always a perfect industry standard carat size equivalent. This is correct for the size of the stone that you have purchased which is the same size in mm as a diamond of the same carat weight. No refunds or adjustments will be made relating to the carat weight of the stone that you have purchased.

Is the Ethica Diamond guaranteed?

  • We offer a lifetime guarantee on every Ethica Diamond. We are confident to say that we have under 1% returned to us in almost 12 years of trading, but it is important to us that you buy with the peace of mind of knowing it’s covered.
  • Ethica Diamonds over 0.35ct are laser etched with a unique serial number for individual certification, the same way that naturally mined diamond and laboratory grown diamonds are certified.
  • Every Ethica Diamond over 0.35ct comes with full grading certification from the IGI or GRI, which identifies the stone credentials.  The stone is fully traceable online, via the GRI or IGI website.
  • We give you a 14 day home approval promiseon every purchase.  We are confident that once you have seen, touched and worn the jewellery you have purchased from us, you will be delighted with it.  Therefore, we will take it back if you are not happy with it, provided it remains in new condition and returned with all the original packaging. Please refer our Returns & Exchanges Policy for further information.
  • Should your Ethica Diamond be lost, stolen or damaged, and you need to claim under your own insurance, we are happy to provide any additional paperwork that your insurers require, to prove the value or type of stone, and any ongoing help you require through this process.

For full information, please refer to our Warranty & Guarantee.

I’ve heard about the 4Cs of diamonds. How does the Ethica Diamond compare?

The 4Cs of diamonds are traditionally Cut, Clarity, Colour and Carat.  In recent times, Conflict has been added as a fifth C, and we also believe a sixth C, Cost, is important.

Cut– All round brilliant Ethica Diamonds are created with the ‘Ideal’ ‘Hearts and Arrows’ cut which is the perfect cut for maximum sparkle and symmetry. Less than 2% of mined diamonds achieve this cut, as they have to be cut according to internal faults in the stone. All other shapes in the Ethica Diamond range are cut to ideal/excellent standards. They are hand-cut and polished by experienced, fastidious diamond polishers.

Clarity– This describes the tiny imperfections found within a diamond. The number and size of these inclusions determine the grade of clarity they are given. The Ethica Diamond has clarity graded between Flawless (FL) and VVS1, – ‘very very small inclusions’. A diamond can be described as “flawless” only if it has no visible imperfections when viewed under 10x magnification by a skilled diamond grader.

Colour– The less colour there is in a diamond, the more valuable it is.  Colour is graded alphabetically from D to Z, with D being perfectly colourless.  All Ethica Diamonds are graded E which is superior quality to many diamonds used in jewellery.

Carat– A diamond is measured in carats, which describes its weight, rather than its size. This does mean that stones of similar carat weights could look very different.  As laboratory grown diamonds (CVD/HPHT) are of very similar density to mined diamonds, the carat weights are more or less the same. We measure our stones in millimetres, and a 6.5mm round Ethica Diamond is equivalent to a 1 carat diamond of the same cut, although it weighs 0.93 carats.

Conflict– The Ethica Diamond has no links with conflict, or humanitarian abuses, unlike mined diamonds.  Even natural diamonds marketed as ‘conflict free’ are not 100% guaranteed to come from conflict-free mines, or be un-tainted by other human-rights issues.

Cost– Many people are now aware that there are powers within the diamond industry that control the high price of natural diamonds, that they are artificially inflated with the aim of convincing the consumer that they are worth what they pay for them. Natural diamonds retail for thousands and the price is often tens of thousands for a slightly bigger stone. The pricing structure is set by diamond producers.

Ethica Diamonds are priced according to the cost of research, development and manufacture. They’re not priced according to the artificial pricing tables used by the diamond producing cartels and cost a lot less than diamonds in more ways than one.

Please read our Diamond Buying Guide for a more in-depth look.

When will my order arrive?

All Ethica jewellery is made to the highest level of quality, and handcrafted especially for every customer.

Standard Delivery – approximately 5 weeks
Priority Service (additional £110) – reduces the lead time by approximately 10 working days
In Stock items – approximately 1 week

  • During quieter periods, we can deliver much earlier than these given times, so please Contact Us  or call us (+44) 01872 222248 if you have an urgent request.
  • There are situations that will may fall outside our control during the manufacturing and setting process. This means that we will do our very best to deliver when we have estimated, but we cannot 100% guarantee the anticipated delivery date whether your order is placed on Standard Delivery or Priority Service.
  • Shoulder set rings, jewellery set with small stones and sleeting the Fairtrade Gold option will require a few extra days. Every stone is set by hand in the UK, and setting more stones takes a little longer – we want to get it perfect for you.
  • Bespoke deliveries can take anywhere between 7-10 weeks, as we need to work closely with you before the design of your piece of jewellery is signed off and you are happy, before we start to create it. The complexity of your chosen design will usually dictate how long this process will take – but we won’t start creating it until you are 100% happy to proceed and at pace that you are completely comfortable with.
  • We will advise you of the estimated delivery date by email once we have received your order, but the exact date of delivery is not known until it is confirmed with our manufacturer and our workshop.
  • Delivery dates will depend on the time of year and we are very busy from Black Friday, through till the run up to Christmas. Lead times will vary and from the beginning of December, we may not be able to offer the Priority Service. Orders made over the Black Friday period cannot be guaranteed for pre Christmas delivery.
  • No refunds will be given on the Priority Service fee unless the delivery date exceeds the Standard Delivery estimated date applicable at that time.

How do I know what size ring to order?

We have a lot of information about getting the sizing right for your ring elsewhere on our website.  There are various ways of measuring, using an existing ring, visiting a jeweller, or using our printable ring-sizer, and various factors you need to take into account, such as the width and profile of the ring.

For more information please view Our Brochure our view Our Guide to The Right Ring Size for further details.

How do I place an order?

After choosing an item you would like to purchase, follow the instructions and proceed to checkout. If for any reason you are unable to order in this way, please contact us with the details of your purchase, together with your name and telephone number. We will then contact you to arrange payment and delivery.

We have a ‘Live Chat’ option, where you can ask questions and talk with one of the Ethica Diamonds team, as you progress through the ordering process.  If no one is there at the time you request a chat, please leave your name and contact details and we will be in touch the following working day.

Alternatively, you can Contact Us by sending us an email or call us on (+44) 01872 222248.

What payment options do you offer?

We have a number of methods by which we can accept your payment:

  • You can pay online at the time of booking, using a credit or debit card.
  • Via Stripe – you simply need a debit or credit card in order to pay. Payment with Stripe is a very simply process, and you can can just use your mobile phone number to pay in subsequent transactions (if you choose!).
  • You can pay by phone at the time of booking, using a credit or debit card.
  • You can set up Interest Free Credit, to pay in instalments, via our website at the time of booking.
  • You can pay by PayPal or cheque.
  • You can pay by BACS transfer, from an invoice.

Payments for bespoke purchases can be arranged in stages or via our Interest Free Credit option upon your acceptance of our personalised quote.

Please Contact Us for assistance.

Is VAT charged online?

All prices displayed on our website are inclusive of UK VAT. For all orders outside of the UK, VAT is not applicable.
We can process your order manually via our invoicing system which is net of VAT, but would need your proof of residence plus an overseas address for delivery outside the UK for us to process this for you.

How is my jewellery presented and is the packaging discrete?

We understand that our customers don’t want their precious jewellery arriving in branded packaging, opening them up to theft, or ruining a surprise.  Therefore we send all of our Ethica Diamond jewellery in a plain-coloured box, about the size of a child’s shoe box, that isn’t obviously jewellery.

Within that, your purchases will be packaged in our beautiful signature packaging, carefully wrapped in co-ordinated tissue paper, and finished with exclusive Ethica Diamonds ribbon, ready to use as a gift. Whether it’s a solitaire engagement ring or a diamond pendant for someone’s birthday, we’ll make sure your diamond jewellery is presented as attractively as possible.

For your convenience, your order details, as well as certification for the items you have purchased, are shipped at the same time, in the same package.

Help – I’ve made a mistake on my order!

Let us know as quickly as you can!   If possible, we will try to rectify the mistake.

If we’ve already dispatched your order, refer to our Returns or Exchange Policy.

Do you ship internationally?

Yes. We will happily ship to anywhere in the world.

Please refer to our Packaging & Delivery details for further information.

Can I send my order to an alternate address?

For standard payment terms, yes, please complete your order via our website using your card’s billing address and your chosen delivery address, if they differ.

If the delivery address has changed since the order was placed, just contact us to let us know the correct delivery address.  We will update our system and send you confirmation of the revised delivery address.

However, if you have paid using our Interest Free Credit arrangements, to protect you against money laundering and fraud, we have to send your purchase to your registered address.  This is part of the terms laid out by our credit provider, and we are unable to change this.

Will I have to pay for international taxes and duties?

Ethica cannot control these costs and is not responsible for any duties/taxes applied to your package, so you will be responsible for paying additional charges if they apply.

In rare cases you might be contacted by customs to submit an invoice. In this case, you can simply forward our order confirmation email which you’ve received when placing your order.

If you should decide to decline a package you will be refunded minus a fee for returning the item to us and restocking it.

For international shipments outside of the UK, VAT is not collected at checkout. Ethica is not responsible for VAT and customs fees which will be charged to the customer directly by the shipping service provider.

Do you offer warranty on your jewellery?

Our manufacturers offer warranty on the jewellery setting for 3 months, but we extend this for our customers for a full 12 months. After 12 months, there will be a small workshop charge which we will honour at *Loyalty Cost price.

This warranty only includes manufacturing defects to the metal and does not include loose stones in their setting which are covered for 30 days following any purchase or resize with us.

*We offer a full aftercare and maintenance service for existing clients, where all repair and re-finishing workshop services are carried out at a Loyalty Cost (non-profit) price.


You can find more information here:

Warranty & Guarantee

Resize and Repair Service

Our Services

Can I choose different coloured stones in my jewellery?

We can supply a full range of other laboratory grown diamonds, lab grown and ethically sourced gemstones if you wanted to combine sapphires, rubies, emeralds etc or fancy coloured diamonds into your setting. We can use your preferred stones for the sides or centre stone.

Contact Us or give us a call on 01872 222248 for more information.

Are the small accented stones in your shoulder set rings, diamond set bands and other jewellery pure diamond?

We use lab grown diamonds in all of our jewellery set with small stones, including our engagement rings, that are set with diamonds in the shoulders, earrings and pendants with small accented stones and our diamond set bands.
We are supplied by our ethical growers and the average colour is F/G with a VS clarity.

Where are your settings made? Are they solid?

We proudly handcraft all of our settings to exceptional standards in the UK.

Some retailers sell jewellery settings that seem like a good price, this is often because parts of them are hollow. All of our settings are solid precious metal and to keep mining to a minimum, we only work with manufacturers who make use of recycled gold and platinum alongside new alloy (to prevent brittleness and porosity).

We make the jewellery when you order it and to the exact requirements that you choose, ensuring the highest quality possible.

I know what I’d like, but I can’t see it in the shops. Can you make it for me?

Yes, we’d love to!  Many customers come to us with a design in mind or one they have seen elsewhere and would like it recreated with an ethical lab grown diamond or gemstone. We work with skilled jewellery designers to produce 3D designs for your jewellery, which we then tweak according to your comments, before creating to your specifications.

You can find out more here –

Our Bespoke Design Packages

I would like to make a small change to a design on your site. Can you do this for me?

Here at Ethica we pride ourselves on being able to exceed our customers expectations and are able to customise our standard rings to accommodate your personal preferences. If you like a design but it would be simply perfect if a slight tweak could be made, we can modify the design. Changes to the stone shape, stone type or band can be made – just let us know what you would like to alter and we can find a way to make it happen!

Please see our Existing Design Service  for more information.

Please note that personalised designs are excluded from our Returns or Exchange Policy.

Do you have any additional photos or videos of your rings?

We possess an extensive database of additional images and videos of our rings. If you are interested in seeing these, please get in touch via telephone on 01872 222248 or Contact Us by email.   We can send across any additional photos and videos available of your chosen designs by WeTransfer.

Please note that we will not necessarily have photos or videos of our newest designs. This is because we make all of our jewellery especially to order, and we  only take photos and videos of finished set pieces that come into our showroom before dispatching to our customers.

What if my jewellery needs to be repaired?

Once you’ve purchased your piece of Ethica jewellery, the care and attention from us doesn’t stop. We have a range of jewellery services from maintenance to repair and restoration which ensures that your piece of jewellery looks as good as the day you bought it.

We operate a non-profit repair full aftercare and maintenance service for your Ethica jewellery, where all workshop repairs and services are carried out for a very fair price which we call Loyalty Cost.
This ensures that these all important services remain accessible to you throughout the lifetime of your special jewellery.

Our Services 

What happens if the ring size is wrong?

We understand that it isn’t always possible to get the size right on the first attempt – surprise engagement rings are notoriously tricky!  We offer a resizing service for those rings that need resizing.

The standard cost of this service is £125.00 which includes insured postage from our workshop back to you.

All resizing work will need to be returned to us, to keep your guarantee validated.  Simply return it to us, insured with the postage, we will resize it for you and return it. See details on our website.

How do I return an order?

If for some reason you need to return an order, simply contact us to inform us that you wish to do so.  Provided the order is returned to us within 14 days, in its new condition and original packaging, complete with the tamper-resistant tag, we will happily process a full refund.

*This does not apply to bespoke, personalised or re-sized items. We will accept earrings back for an exchange equal to or greater than the original order value. Please refer our Returns & Exchanges Policy for further information.

There’s a problem with my ring, can you fix it?

Certainly. We are happy to re-set diamonds which become loose, and in the unlikely event that your jewellery is damaged during normal activities, or the stone chips or cracks, we are happy to repair or replace, as appropriate.  See our Repair Policy for more information.

How Does It Work?

Ethica Diamonds is now interest free! Purchasing an engagement ring is a huge moment and something that we know people do not take lightly. We believe everyone* should be able to access kind, not mined jewellery which is why we offer finance, to take the pressure off of such a special purchase.

We now offer 0% interest free finance for 3, 6, 9 and 12 months on all orders from £250 to £15,000. You can choose even choose a deposit of between 25% –  50% of the value of the goods!

Applying for finance could not be easier, the whole process can be done online in under two minutes, apply today and get an instant decision.

See information below for how to apply.

*Terms & Conditions apply, 18+

Finance Calculator

Enter the amount you'd like to borrow below


What is Duologi?

It’s a flexible finance account provided by Deko. With it, you could enjoy a credit limit of up to £15,000 to spend everywhere you see the Deko and Duologi in the checkout, along with various payment plan options – an instalment plan, flexible credit. So, you can repay the balance however suits you best. Just bear in mind, the interest rate, credit limit and payment plans you’re offered will be based on a credit check.


Before you apply, please note that you will only be considered for finance if you:

• Are at least 18 years old
• Are in regular full or part-time employment (minimum 1 hour per week or £10,000 income per annum), unless you are retired and receiving a private or company pension, or you are in receipt of disability living allowance
• Are a permanent UK resident and have lived in the UK for at least 3 years
• Have a UK bank account capable of accepting Direct Debits
• Have a good credit history with no late payments, Debt Relief Orders, County Court Judgments or bankruptcies.

Payment Plans

We offer 0% interest free finance for 3, 6, 9 and 12 months on all orders over £250. The value of the loan needs to be over £250 and no more than £15,000. You can choose a deposit of up to 50% of the value of the goods.

Can I choose the how I make a deposit?

Once your application has been accepted for finance, you will be able to choose the deposit amount, with a minimum payment of 10% and the remaining balance spread over a maximum period of 12 months.
Some people prefer to pay for half of their purchase upfront and put the other half on finance, which considerably reduces their monthly payments. However, all finance applications, regardless of the amount borrowed, require a mandatory minimum deposit of 10% of the total loan.
Example –
£3000 purchase price
£1500 via bank transfer directly
£1500 on finance
£150 minimum deposit of 10%
£1350 balance spread over 12 months

Finance Decision

Will I be accepted for finance?

Whether you’re accepted for finance or not depends on many different factors. At Duologi they have a dedicated credit team that uses their bespoke credit engine to help them reach decisions. Duologi will perform a search with one or more Credit Reference Agencies to conduct their creditworthiness and affordability assessment to help them make their decision. This search will appear on your credit file and will be visible to other lenders if you apply for credit with them in future.

In some cases, your application will be referred for further assessment. You may be asked to provide some more information to help Duologi make their decision. If this does happen, you will be told whether your application has been accepted as soon as the decision is made.

What do I do if I have been declined?

If your application was declined, Duologi may be unable to give you specific reasons why. Duologi uses information from your credit report, alongside your income and expenditure data to make a lending decision. If you feel that there has been a mistake, please feel free to contact Duologi via email at [email protected] or call them on 0345 5211 881 Option 2.

You can also contact the Credit Reference Agencies if there is a mistake on your credit report:

Experian –
Equifax –
TransUnion –

Finance Agreement

I have a question about my finance agreement who should I contact?

Please contact Duologi’s customer service team on 0345 5211881 (option 2) or via email at [email protected]

I want to change my Direct Debit details.

Changing your payment date can only be done after the first payment has been taken. . Please contact Duologi’s customer service team on 0345 5211881 (option 2) or via email at [email protected]

I want to update my personal details.

Please contact Duologi’s after-sales support team on 0345 5211881 (option 2) or via email at [email protected]

I’m having problems paying my deposit online

We’re sorry to hear this. Please contact Deko’s customer support team at [email protected] or by phone on 0800 294 5891.

When will I receive a copy of my loan agreement?

As part of your application on the Deko platform, you will be presented with pre-contractual information and a copy of your credit agreement for you to digitally sign. Please take time to check the details in these documents are correct and that you understand the amount and frequency of your payments before you sign. Once your deposit has been paid, a copy of your e-signed credit agreement will be emailed to you.

You can get a copy of your loan agreement by contacting [email protected]

Payments & Orders

How do I make my monthly payments?

Your payments will be taken by Direct Debit using the details you provide during your application. If you’d like, you can make additional payments by debit or credit card.

Can I request delivery to an address other than my home address?

In order to safeguard against fraudulent applications, we regret that we are only able to deliver goods to your home address.

I want to amend my order.

If you have been approved for finance, the amount or term cannot be amended. You will need to contact us(your retailer)to amend the goods or services your ordered and you may need to complete a new application for finance.

Please note we cannot guarantee a new credit application will be approved. All credit applications will leave a credit “footprint” on your credit history.

I haven’t received my goods or service.

Please contact us either by phone: 01872 222248 or email: [email protected]

What should I do if I can’t make my payments?

If you find that you’re struggling to make your payments, you should contact Duologi as soon as possible. They will work with you to come to a repayment solution that meets your needs and does not put you at risk of wider financial difficulties. Please contact Duologi’s customer service team on 0345 5211881 (option 2) or via email at [email protected]

Cancellation & Returns

I want to return my goods and cancel my finance agreement.

You will have a 14-day cooling off period, during which you can cancel your finance agreement.

To cancel your finance agreement, you will need to contact us (your retailer) and arrange to return your purchase or cancel the services. Once we have confirmed cancellation, we will advise Duologi to cancel your finance agreement and refund any payments that have been made.

If you have made an in-store application, we will refund any deposit payments that you made.

Please note: in some cases and depending on the nature of the product or service you have purchased, you will not be able to return your goods. Our terms and conditions will explain the types of goods that cannot be returned.

What happens to my loan if I want to return my order?

There is a 14-day cooling-off period where you can withdraw from the credit agreement after signing your documents. If you wish to do this, please contact us (your retailer) directly. We can cancel the application on your behalf. There is no need to contact Deko or your lender.

A payment plan does not affect our standard refund and returns policy. Just contact us and we’ll cancel your application. Your lender will refund your deposit and let you know if you have any balance to repay.

View our refund and returns policy here.

For any other questions contact us by telephone: 0182 222248 or email: [email protected]


Unfortunately, things sometimes go wrong. If you have cause to complain about the service you’ve received from Deko or Duologi, you can make a complaint either by phone or in writing.

To complain about our goods or services, please contact us on 01872 222248 or [email protected] and we will aim to resolve your complaint as quickly as possible. More information about our complaints handling process can be found in our terms and conditions.

If your complaint is about your finance agreement, you should contact Duologi:

Correspondence address is: The Square, Arena, Basing View, Basingstoke RG21 4EB
Contact Number for Complaints is: 0330 1188938
E-mail address for Complaints is: [email protected]

Their complaints policy sets out all you need to know to help you raise your complaint with them. For further information please visit

Will my credit rating be affected?

The first no-risk eligibility check won’t affect your credit rating. But the full credit check might, and it’ll be recorded against your credit file.

Discounts & Promotions

Our discount codes do not apply to orders placed with finance. This is because we absorb the costs associated with offering our customer’s the option of paying with interest free finance, making their purchase easier and stress free. If discount codes are used at the checkout using our finance option, we will contact you to pay the discounted sum directly before we can place your order.
Please contact us for more information and help with our promotions.

Use of your personal data

In order to process your application, you will be asked to provide information about your personal, employment and financial situation. Deko will need to share your personal data with Duologi the lender so that they can make a decision about whether to offer you finance. Duologi will perform a search with one or more Credit Reference Agencies to conduct their creditworthiness and affordability assessment to help them make their decision.

You can find out more about how Deko and Duologi use and protect your personal data in their Privacy Policies:

Deko Privacy Policy

Duologi Privacy Policy

Still have questions?

For any questions related to Financing please contact Duologi Finance on 0345 5211881 (option 2). Please visit Duologi for a list of FAQs:

For any questions related to the Finance application, Please visit Deko for a list of FAQs:

I am thinking of designing my own. Can you give me a brief overview of how it works?

We offer relaxed and friendly, no obligation appointments either face to face in our Truro showroom or virtual in the comfort of your own home. So if you are not sure if what you have in mind needs to be necessarily custom made, we can guide you through the various options to help you to achieve your unique piece of jewellery.

There are often different expectations of how a bespoke piece of jewellery is made and initially, it all depends on whether you have a design in mind that you are quite certain of or if you are not really sure and you need the help and advise from us and our designers.

You may have seen a design from another website that you really like, but unable to find anything similar enough to it on our Ethica website. We have hundreds of designs available through our UK manufacturers and sometimes, we can semi customise an existing design to suit exactly what you are hoping to achieve which is not only quicker but also more cost effective than going down the bespoke route.

First of all, we will ask you to share any photos and links that you may have ahead of your scheduled virtual or face to face appointment with us. Please don’t worry if you have lots of ideas at this early stage. The more information that you can give us ahead of a meeting is really valuable and helps us have a really good insight into your thoughts. We will ask you to think about what sort of metal you want to use for your custom piece, 950 platinum or 18k gold, or a mixture of both, do you know the finger size, carat weight or stone size that you are looking for? We will guide you through all of these questions during your appointment and then we can decide if we need to fully customise or semi customise your commission.

We will then provide quotations for your consideration. Some people ask for a couple of different quotes based on bigger or smaller carat weights etc.

An initial deposit of £300 is taken to start the process for you, which is offset from your personal quotation. For the full bespoke service, we will send you hand drawn sketches about a week later for you to consider, bringing all of your ideas to life. Once you decide on a chosen design, we will then follow up with computer images and detailed measurements. For the semi customised jewellery, it is not necessary to start with the hand sketches as you have already got the design in principle, which needs a little customising, but we will provide the computer designs by email before we head into production.

How long does it take to customise a ring?

For a fully customised ring, we say to allow a minimum of 6 weeks for your commission to be produced once your design has been finalised and around 4-5 weeks for a semi customised design.  Typically we say between 6-10 weeks, especially after COVID where some services and supplies are still a little bit delayed.

Is there a minimum budget?

Yes. Creating your perfect ring shouldn’t be rushed, which is why we have a minimum budget to allow our designers to dedicate time to each ring. Our Bespoke Design Package has a minimum spend of £2000 laboratory grown diamond rings, £1500 for Ethica Diamond rings and £1250 for shaped wedding bands, stacking and tiara rings.

If you already love one of our existing designs and would like to make a minor change, such as sourcing alternative stones, or slight tweaks to the setting, prices start from £900.

Read more about our Design Packages here.

Why do bespoke rings cost more than your online designs?

Many of our customers have a clear idea for their engagement ring or wedding band or both and despite looking through the hundreds of designs that we have available in catalogues, they do not want to compromise on what they have their heart set on. The initial charge for this service is £300 which only covers the designers time, to produce 3D print CAD images, accurate dimensions and graphics showing all angles. There is a time allowance built into the price for a few changes as most people will want a few revisions before the design is agreed in principle.

A wax model of the design can be made ahead of production which helps to give you a feel for the width, depth, height etc and ensure it fits correctly and if any changes are required. Although this is not necessary, and some customers opt out of this stage due to tight timescales and the extra cost of between £70 and £120 to build the model. This is a manufacturing set up fee for machinery down time to produce the model whilst they are not able to produce finished pieces that generate revenue.

In addition, all custom built rings are quite a lot more substantial in weight than online pieces.  The reason for this is because it is unique and only one of them is being produced, more metal is used and there is a lot more time spend softening and finishing on the jewellers bench and a great deal more time is spent on the finer details.
The one to one work involved with bespoke jewellery is very different in the sense that someone can simply go onto the website and purchase without any interaction with staff. Whereas, bespoke jobs require one to one right from the start and the hours spend on each commission can run into 8 hours plus.
Finally, all pieces are individually designed for you, no one else can use your design and we do not make another one. You pay for something really special and unique to you to be made whilst the website designs are replicated thousands of times.

Read more about our Ethica Bespoke Service here.

Can I see a model of my ring before it is made?

Yes.. we can organise a resin mould of your ring design ahead of production which helps to give you a feel for the width, depth, height etc and ensure it fits correctly and if any changes are required. Although this is not necessary, and many customers opt out of this stage due to tight timescales and the extra cost which is £70 on top of the quoted price.

What can I expect from a design consultation?

During your online design consultation we will ask you questions. Of course we’ll ask lots of important questions about how you met, when you plan to get married and the styles of ring you and your partner likes. However, we’ll also ask questions about the wearer’s hobbies, personal style and interests. This really helps us during the design process to not only capture the personality of the person who will be wearing the forever ring we’re creating, but to also ensure it is appropriate for them.

We will then talk to you about your ring. We’ll take you through all of the material choices, such as metals and gemstones, and discuss these in relation to your budget.

At the end of the session we will tell you what to expect next – which is usually further communication via email with our design and gemstone options.

Each appointment usually takes 45 minutes so please leave an hour free.

What should I have ready for my design consultation?

Before your design consultation it would be great if you could have a few things ready. Firstly, you’ve probably taken a look at other rings and have already seen some you like. If you could send us these images/ and or links so we can talk through the elements you like within each ring.

Secondly, it’s great to know a little about the person you’re designing the ring for. If it isn’t for yourself, here’s a few things to things about beforehand which would be helpful:

– Do they wear jewellery? If so, what metal do they prefer?

– What colours do they like to wear, both in other jewellery but also clothing?

– Do you know or can you find out their ring size?

– What about stone shape? are you thinking round, oval, marquise, princess etc? what does your partner prefer?

– Carat size? This is how the stone might look on a hand. As a general rule of thumb, the smaller the hand, the larger the stone appears and the larger the hand, the smaller the stone appears. We can advise further on this during your consultation if you are not sure.

Finally, think about your budget and how much you would like to spend.

That’s everything – we’re here to walk you through the whole process and can help you with all of the above if you are unsure.

What style of rings can you create?

As a team we’re passionate about timeless design. We want everything we create to stand the test of time, and to look as wonderful in 100 years time as it did the day it was made.

Beyond this, anything goes. We’ve created stunning designs from contemporary a-symmetrical rings, to art deco and vintage pieces inspired by years gone by. Some people see a design they really love, from shop windows to celebrity inspired rocks and we recreate it for them using traditional hand forged methods and beautifully made and hallmarked in the UK.

Working with us on a bespoke ring is a chance for you to tell a story through a design – we’ve worked with favourite gemstones, modelled a Mickey Mouse ring, incorporated infinity symbols encrusted with diamonds, sourced gemstones of favourite colours and unusual shapes, and added intricate personalised engravings. We’re here to listen to your ideas and to help you bring them to life in a truly timeless piece.

What happens after my consultation?

Each process is slightly different, dependent on the complexity of the design or the rarity of the gemstones. You can expect to receive:

– A quote via email

– Hand drawn concept sketches of your ideas via email

– A choice of available gemstones from our trusted suppliers

– A CAD image of your final design (we may go straight to this stage if your design is straight forward)

– Production using our skilled UK-based bench jewellers and stone setters

– Dispatch via insured Royal Mail delivery (unless based overseas where suitable alternatives are used)

How much do your rings cost?

The cost of each ring varies and is based on the gemstone or metals you decide to use. For our semi custom rings (with a minor tweak to one of our existing designs, for example including using coloured gemstones in the setting), prices start from £900 to around £6,000. Our bespoke rings typically start at around £2,000 up to around £10,000. Please note that these are just examples and the final price all depends on the design you are after and the desired carat weight.

– Production using our skilled UK-based bench jewellers and stone setters

– Dispatch via insured Royal Mail delivery (unless based overseas where suitable alternatives are used)

Do I need to pay upfront?

Creating a custom piece with Ethica Diamonds requires just small deposit to get started. This fee is non-refundable but is applied toward your final order total. We offer three unique design packages, the Shaped Ring Design Package, Customising an Existing Design Package and our Full Bespoke Package. The deposit amount for all three packages is £300 and we invite you to pay this fee directly via our website following your consultation with us. This fee is due only once we fully understand your customisation requests, which usually follows your face to face showroom appointment or a virtual consultation with us. From there we will provide you with hand drawn sketch ideas for you to consider which is before stone sourcing and the production process begins. Please do not hesitate to  Contact Us if you have any questions about customisation and deposits. This includes all engagement rings, personalised jewellery and jewellery that requires moderate to extensive customisation.

The final cost estimate range is discussed with the client but may vary slightly based upon final production costs, labour needed and precious metal weight.

How much does a quote cost?

When you come to us with a design idea, we can tell you if it’s within your budget, but we can’t always give you an exact cost.  We usually need to go through the full design process because sometimes your design ideas may change along the journey.

Once we have an idea of your design ideas, we will invite you to pay for our Bespoke Design Package, which costs £300. This non-refundable deposit allows us to complete your design, and included in this fee is dedicated time from our jewellery designer who will provide hand drawn sketch ideas, CAD drawings and gemstone sourcing. We can then discuss the final price which we aim to keep as close to the quoted price as possible. We can discuss options such as alternative gemstones as part of this process to bring it in around your budget if required. (Please note that minimum spends apply)

Do you make wedding rings too?

Yes we do! If your heart is set on a ring that you have seen elsewhere or do you have an idea of what you are looking for? We offer lots of simple mens and ladies wedding bands on our site and a lovely collection of diamond set bands and shaped wedding rings. But if the shape or design isn’t quite right, we can update the design so it fits perfectly with your existing ring. Our Shaped Ring Design Package can be purchased for £300 to get the process started. We’ll send you a ring mould kit in the post so you can take an impression of your engagement ring at home. When this is returned to us, our design team will get to work creating the perfect forever ring partnership. Please note the minimum spend for our Shaped Wedding Ring Package is £1250.

However, if you’d like to create something completely unique, we’d love to work with you. Our minimum spend for this service is £1500 and is well suited to intricate designs, incorporating unusual gemstones and dramatic stacking rings.

I want to involve my partner in the design process. Can they join us on our call?

Some partners like to propose to their better half with a promise ring and involve them in the design of the engagement ring. It’s wonderful working with couples and an experience you can share together. We’re all in for you creating it as a duo!

Any other questions?

If you have a question and we haven’t covered it above, you can email us through our Contact us page here.


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