ETHICAL ENGAGEMENT RING & LAB-GROWN DIAMOND EXPERTS IN THE SOUTH WEST, UK
OUR REVIEWS
Unfortunately, not all reviews are real, some companies pay for people to write fake reviews, which doesn’t help as we often don’t know if the reviews are genuine or not. Other companies will display a “testimonial” page on their website which is fully editable by the owner of the company. The reviews that are displayed could be genuine comments from customers, but they could also be just made up. Either way, they are carefully picked so only the best comments are copy and pasted.
The good news is that there are a genuine platforms, such as Feefo, which provide consumers with the most trusted feedback ratings available and allows retailers with an independent, easy to use service that generates genuine responses from real consumers.
We have previously traded under the name ‘KinetIQue’, before we changed to Ethica Diamonds. It’s mostly the same people, and certainly the same commitment to customer service, so the fundamentals haven’t changed.





Why do retailers subscribe to review services?
Companies that display reviews on their website are very possibly written themselves, as they don’t have the confidence in their product or service to pass on this authority to a trusted, impartial third party who have rigid regulations in place. Retailers who subscribe to an independent review company have done so because they are a genuine organisation, confident that any issues or complaints will be resolved professionally and fairly and so are not fearful of genuine feedback.
Do you run the review services?
No, we don’t. We use 2 independent review platforms, Feefo and Google.
Their systems operate separately from ours, and we can’t alter anything in there. Their businesses are built on trust, and they can’t afford to compromise, so you know you can trust the reviews that you read on both of these platforms.
Why do some reviews say Kinetique?
We have previously traded under the name ‘KinetIQue’, before we changed to Ethica Diamonds. It’s mostly the same people, and certainly the same commitment to customer service, so the fundamentals haven’t changed.
Don't you just send them to customers you like?
We have no control who gets a review request. Feefo independently generates an email to each customer when an order is fulfilled. And any of our genuine customers can leave a Google review through their gmail account.
Can't you delete the ones you don't like?
No, we can’t. We can’t get into the “behind-the-scenes” part of Feefo to edit or delete anything that’s said there. We also have no control over what is displayed on our Google platform. That’s the reason why we chose independent review systems, not just because you can trust completely the reviews that you read, but because we feel 100% confident in the way we operate our business.
All we can do is respond to and offer a resolution, which we will always do.
But what about the reviews that give a low number of stars?
Hopefully there aren’t too many of those, but if someone raises a genuine complaint, then all we can do is answer it and deal with it in the real world.
What does a lower figure mean?
On Feefo, our current rating is 5 stars (at time of posting, June 2022) and 4.9 on Google but this can change daily. That means that the average number of stars that people have given us is slightly less than 5.
On Feefo, from 117 reviews over the last year (560 in total), we’ve got 113 with 5 stars, 3 with 4 stars, and just 1 with 3 stars.
You can sort the reviews based on the number of stars they give us, or the most popular, or the most recent.
Why does the Feefo rating only refer to the last year?
This is something that Feefo manage, not us. It is to prevent businesses being tarnished by mistakes made under a previous management, or by a person who has now left. It means businesses can improve, and aren’t held down by past mistakes, or haunted by a dreadful review that they can’t do anything about. You can see 560 reviews on our vendor page, which date back further than the 12 months reflected in our 5/5 figure. However, you will see that almost all of the reviews marked ‘a year ago’ or older on Feefo’s site, are still 5 stars. We’ve always had a focus on customer service, and a wonderful product – and there’s proof!
Can I leave a review?
Yes please, if you’ve bought something from us, we’d love you to leave a review of our product and customer service. Even if you’re not 100% happy, we’d like to know, so we can apologise, and improve.
SHOW US HOW YOU WEAR IT!
Tag us on Instagram @ethicadiamonds #KindNotMined
SHOW US HOW YOU WEAR IT!
Tag us on Instagram @ethicadiamonds #KindNotMined



