OUR SUSTAINABILITY PROMISE

Our mission as a fine jewellery brand is at the core of everything we do and we are proud to do things differently. We launched Ethica Diamonds in 2010 with a belief that we could bring a fresh approach to the jewellery industry based on the principles of combining a beautiful, heirloom quality product with transparent and responsible sourcing for a price you won’t find anywhere else.

Our Ethos

LAB-GROWN DIAMONDS & STONES

Sourced from growers working to use renewable energy and offsetting emissions.

FAIRTRADE GOLD & 100% RECYCLED METALS

We are a Fairtrade Registered jeweller and use 100% recycled precious metals with full accreditation as standard.

RECYCLED PACKAGING

Locally sourced where possible and made with FSC certified materials.

UPCYCLE

We can use customers old unwanted metal to create new pieces of jewellery that they will treasure.

SUPPORT OUR COMMUNITY

Donating to local charities and collaborating with other sustainable brands.

LIFETIME GUARANTEE

We offer a lifetime guarantee on the Ethica Diamond and a 5 year warranty on all new jewellery against manufacturing defects.*

*terms apply

MEET OUR

FOUNDERS

ELAINE & EMILY REFFELL

“Whilst I was drawn to the imaginative possibilities of creating truly meaningful jewellery , I was also disillusioned by outdated industry standards that turned a blind eye to the harmful, widespread effects of diamond mining and precious metal sourcing.

I found it incredible that in this modern world, people still often feel intimidated when they go into a high street store, where suited and booted staff stand behind glass counters. I wanted to bring back the romance in fine diamond jewellery shopping by creating a safe, relaxed place where all questions can be asked, without time pressure, or pressure to go overbudget. I wanted everyone to feel equally important regardless of what they could or couldn’t spend and not feel rushed or disempowered. And I wanted everyone that came to us to feel like they can really trust us to take care of them. My mission when I set up Ethica Diamonds was to educate and teach people that there is a better way of purchasing jewellery that is genuinely meaningful. Where materials used are sustainable, practices that are not harmful, and pricing is fair.

Our team is constantly researching our industry’s latest innovations, best practices and new ways to improve every step of our production, which will shine a light on all the work our team is doing to improve the brand’s eco credentials. This year we’re taking things a step further; setting ourselves actionable goals in line with the five pillars of our responsibility framework: community, customers, environment, governance, and workers. We invite you to embrace a forward thinking, modern day approach to purchasing fine jewellery as the only genuinely meaningful option.

We hope that we can be part of your journey.”

MEET OUR

FOUNDERS

ELAINE & EMILY REFFELL

“My mission when I set up Ethica Diamonds was to educate and teach people that there is a better way of purchasing jewellery that is genuinely meaningful. Where materials used are sustainable, practices that are not harmful, and pricing is fair.

Our team is constantly researching our industry’s latest innovations, best practices and new ways to improve every step of our production, which will shine a light on all the work our team is doing to improve the brand’s eco credentials. This year we’re taking things a step further; setting ourselves actionable goals in line with the five pillars of our responsibility framework: community, customers, environment, governance, and workers.

We invite you to embrace a forward thinking, modern day approach to purchasing fine jewellery as the only genuinely meaningful option.

We hope that we can be part of your journey.”

OUR STONES

ETHICA DIAMONDS | LAB-GROWN DIAMONDS

At Ethica Diamonds, the stones we offer are fundamental to everything we do and our ethics as a brand. We currently offer two types of stone, Ethica Diamonds and Lab-Grown Diamonds. Both are what we believe to be the best quality and most ethical alternative to mined diamonds.

THE ETHICA DIAMOND

LAB DIAMOND INFUSED MOISSANITE | INDEPENDENTLY CERTIFIED

Grown using patented technology and independently graded by the GRI or IGI to international standards in just the same way as natural and laboratory grown diamonds. Our signature gemstones offer the same visual aesthetics and comparable durability as the as the finest diamonds available and come with a lifetime guarantee for your peace of mind.

LAB-GROWN DIAMONDS

PURE CARBON | INDEPENDENTLY CERTIFIED

We only partner with growers that are dedicated to sustainability and environmental best practice, by already using 100% renewable energy or committed to becoming fully sustainable with renewable energy or offsetting for the creation of their diamonds in the future.

OUR STONES

ETHICA DIAMONDS | LAB-GROWN DIAMONDS

At Ethica Diamonds, the stones we offer are fundamental to everything we do and our ethics as a brand. We currently offer two types of stone, Ethica Diamonds and Lab-Grown Diamonds. Both are what we believe to be the best quality and most ethical alternative to mined diamonds.

THE ETHICA DIAMOND

LAB DIAMOND INFUSED MOISSANITE | INDEPENDENTLY CERTIFIED

Grown using patented technology and independently graded by the GRI or IGI to international standards in just the same way as natural and laboratory grown diamonds. Our signature gemstones offer the same visual aesthetics and comparable durability as the as the finest diamonds available and come with a lifetime guarantee for your peace of mind.

LAB-GROWN DIAMONDS

PURE CARBON | INDEPENDENTLY CERTIFIED

We only partner with growers that are dedicated to sustainability and environmental best practice, by already using 100% renewable energy or committed to becoming fully sustainable with renewable energy or offsetting for the creation of their diamonds in the future.

WHAT MAKES OUR STONES SUSTAINABLE?

LAB-GROWN

All of our stone options are lab-grown meaning no unnecessary land movement, pollution or dangerous working conditions.

KINDER TO OUR PLANET

Did you know that, according to the US Geological Survey, the average 1 carat natural diamond in an engagement ring is the product of the removal of 200 to 400 million times its volume of soil. Not with our stones!

THE FUTURE

Times are changing and so are people’s wants and needs. As education surrounding mined diamonds increases, the amount of people opting for lab-grown options are increasing.

KIND, NOT MINED

Diamond mining can never truly be safe, ethical or has a long way to come before it can be fully traced on a large scale. That’s why we have never, and will never used mined stones or diamonds in our jewellery.

The only way to be truly ethical.

Read more about the diamond mining industry.

PLASTIC FREE

PACKAGING

Every piece of Ethica Jewellery is packaged Lovingly by hand. EVERY element of our packaging being carefully considered and responsibly sourced.

Our standard Jewellery boxes are crafted with cardboard sourced from Forest Stewardship Council (FSC) certified forests.

This means that 70% of the materials origin from well-managed, FSC-certified forests and a maximum of 30% from recycled materials and other controlled sources to protect the forests for future generations.

Forever Boxes, crafted from responsibly sourced solid wood from FSC certified forests.

Our tissue paper and stickers and mail bags are from No Issue, an eco packaging company committed to using recycled materials and offsetting their carbon emissions.

PLASTIC FREE

PACKAGING

Every piece of Ethica Jewellery is packaged Lovingly by hand. EVERY element of our packaging being carefully considered and responsibly sourced.

Our standard Jewellery boxes are crafted with cardboard sourced from Forest Stewardship Council (FSC) certified forests.

This means that 70% of the materials origin from well-managed, FSC-certified forests and a maximum of 30% from recycled materials and other controlled sources to protect the forests for future generations.

Forever Boxes, crafted from responsibly sourced solid wood from FSC certified forests.

Our tissue paper and stickers and mail bags are from No Issue, an eco packaging company committed to using recycled materials and offsetting their carbon emissions.

FAIR TRADE & RECYCLED

PRECIOUS METALS

At Ethica Diamonds, we use recycled metals to decrease the global demand for newly mined metals, as this will diminish the environmentally and socially destructive effects of dirty gold and other metal mining practices. Recycled metal does in no way compromise the quality and is Assay Assured in Birmingham to meet strict UK standards. We are also a Fairtrade Foundation registered jeweller.

FAIRTRADE GOLD

Fairtrade gold comes from small-scale mining organisations that are mindful of taking care of their workers and committed to minimise harmful impacts of destruction on the planet.

100% RECYCLED METALS

We use 100% SCS assured recycled precious metals to produce many pieces of our jewellery and we are working towards using this standard for all of our pieces in the near future. This means that our jewellery meets fundamental benchmarks of social and environmental accountability as part of our commitment to being environmentally responsible.

To be SCS assured, our sourcing must be compliant with the standards or the Responsible Minerals Initiative, the Responsible Jewellery Council and the LBMA: The Independent Precious Metals Authority.

This means that our jewellery meets fundamental benchmarks of social and environmental accountability as part of our commitment to being environmentally responsible.

UPCYCLING

If you no longer wish to wear a piece of jewellery in its existing form and are thinking about recreating something new, then our team of specialists can help reinvent into something that you will love. We can reuse the materials, reset a gemstone or use the essence of the original pieces as inspiration.

MANUFACTURING

Where possible we manufacture in the UK but in order for us to be completely transparent about our manufacturing, we carefully choose suppliers who are dedicated to environmental compliance who are third party audited, utilising renewable sources or offsetting carbon emissions.

WEB HOSTING

Our Ethica Diamonds website has been hosted by Solve Web Media since 2019. Solve are a certified B corporation – the highest standard of social and environmental impact and our website runs on 100% renewable energy through them.

GIVING BACK TO OUR

COMMUNITY

Here at Ethica we are always looking for ways to support and give back to our community, paticularly in our beautiful home of Cornwall.

Starting within our own team, all our employees are paid above the living wage and we are an official living wage employer.

We love to partner with and support and collaborate with other Cornish sustainable brands wherever possible.

Most recently we partnered with The Cove Bathing Company, a female led small Cornish business making beautiful and ethically produced bath salts. These made the perfect luxury addition to our orders.

As of October 2022, we are members of 1% for the planet.

Founded to prevent greenwashing, certify reputable giving and provide accountability. The 1% for the Planet certification is given to businesses and individuals that meet our high-bar commitment—donate 1% of annual sales or salary to environmental causes.

GIVING BACK TO OUR

COMMUNITY

Here at Ethica we are always looking for ways to support and give back to our community, paticularly in our beautiful home of Cornwall.

Starting within our own team, all our employees are paid above the living wage and we are an official living wage employer.

We love to partner with and support and collaborate with other Cornish sustainable brands wherever possible.

Most recently we partnered with The Cove Bathing Company, a female led small Cornish business making beautiful and ethically produced bath salts. These made the perfect luxury addition to our orders.

As of October 2022, we are members of 1% for the planet.

Founded to prevent greenwashing, certify reputable giving and provide accountability. The 1% for the Planet certification is given to businesses and individuals that meet our high-bar commitment—donate 1% of annual sales or salary to environmental causes.

Our Pledge

CARBON NEUTRAL

By the end of 2023 we want all our manufacturing to be carbon-neutral or carbon-negative. We will be partnered with the Carbon Negative Traceability Company.

B CORP

By the end of 2023 we aim to be B Corporation certified – the highest standard of social and environmental impact.

FULLY SUSTAINABLE METALS

We are working towards using fully recycled, third party certified, Platinum and Gold.

CHARITY DONATIONS

We want to give back directly to our community, and so plan to donate and raise awareness for different charities.