“Having gone through the process of both a bespoke engagement ring and a wedding ring from Ethica I can honestly say that they are a pleasure to deal with. They're an excellent family business with a lovely show room in Cornwall, and a refreshing outlook on the ethics of the diamond industry. The whole team makes you feel at ease, and the process of discussing ideas and choosing a ring is just on another level compared with any standard jeweler you might come across."

“The service I received from Ethica was outstanding. The whole team were incredible throughout the journey, particularly Olivia who supported at every stage and took a genuine interest in our journey. You can tell everyone genuinely cares, they're super passionate about what they do which shows throughout. I'd highly recommend exploring options with Ethica before just buying online, it's really worth it...”

“Great service, knowledge and the most beautiful engagement ring! I’ve been really grateful for the guidance and patience provided by the Ethica team throughout the process and was made to feel really comfortable through what is a fairly ‘scary‘ purchase at all stages.”

“Kind, not mined”… I just love the company motto! When we decided to tie the knot, we wanted rings that were elegant yet ethical, and a quick internet search immediately pointed us towards Ethica Diamonds. As we are lucky enough to live only a few miles away from their Truro office, so we arranged an online appointment. So, after only half an hour or so with Olivia, we had chosen everything we wanted. The ease of the staff, the quality of the product, and beautiful designs made the decision so easy for us - I would neither dither or hesitate to recommend this small company to get you exactly what you want, without the issue of ethical sourcing or a gigantic price tag getting in way. If in doubt, pay them a visit or give them a call; there’s no high pressure sell, just a warm relaxed atmosphere to have a chat and look at all options available for whatever your budget may be. "