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Honouring Our Heroes

At Ethica Diamonds, we deeply appreciate the dedication and sacrifice of the brave individuals who serve in the armed forces, emergency services, and the NHS. Your commitment to protecting and supporting our communities inspires us every day, and we are proud to extend our gratitude in a tangible way.


We're proud to be partnered with some brilliant organisations such as Green Salon, Country & Town House, The Good Shopping Guide and Live Frankly - working together to make positive change.

Special Discount for Our Heroes

To honour your service, we are delighted to offer a 10% discount on all our engagement rings (excluding bespoke designs). Whether you are marking a special milestone or planning a future together, we are here to help you find a stunning piece of jewellery that reflects your love and commitment.

Claiming your discount is simple:

Browse our extensive collection of engagement rings on our website.
Apply the discount code ‘Bluelight10’ at checkout to enjoy your 10% savings.

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Why Choose Ethica Diamonds?

  • Sustainable and Ethical: Our diamonds are lab-grown, ensuring that your heirloom piece is not only beautiful but also environmentally friendly and conflict-free.
  • Exquisite Craftsmanship: Each ring is meticulously crafted to the highest standards, offering timeless elegance and durability.
  • Personalised Service: Our team is dedicated to providing exceptional service, assisting you in selecting the perfect ring that aligns with your values and preferences.

Thank You For Your Service

We recognise the incredible demands of your profession and the impact it has on your life and loved ones. At Ethica Diamonds, we want to make your special moments even more memorable with a piece of jewellery that embodies the principles of sustainability, ethics, and beauty.

For any enquiries or assistance, please do not hesitate to reach out to our customer service team. We are here to support you, just as you support us.

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Ethica Love Stories

Creating personal illustrations of precious moments belonging to our customers is something we love to do at Ethica Diamonds.  


One of the members of our team, Sophie Williams, is a talented illustrator in her own right. We are very fortunate to be able to utilise her skills to capture very special moments of our customers.


"People love to capture and share the story of their engagement and how they met their partner. To be able to create an illustration of their special moment is truly an honour."


When you choose an engagement ring with Ethica Diamonds and share your love story with us, you receive a bespoke illustration of your engagement moment, making your special day even more memorable.