Our Founder
"Ethica Diamonds started as a passion project and to this day, nothing has changed. I wanted to educate a fresh and forward-thinking approach to help shift the long engrained social norms around diamond jewellery shopping which often involves how much you think you should spend and how much your purchase might gain in value in the future.
I believe that the importance for such a meaningful purchase, especially as it is gifted from the heart, should be focussed on whether it is free from any human suffering or environmental harm during its production.
I wanted to show people that there is a kinder, more meaningful way to buy diamond jewellery, without compromising on quality or ethics"
Elaine x
Elaine
FOUNDER
Workaholic menopausal warrior, would like to be green fingered, loves wine, cooking & tries to keep fit!
Emily
DIRECTOR
Extremely dedicated fitness junkie, nut butter & health food fanatic! Emily is our office trouble shooter & sustainability guru.
Laura
DESIGN
Adventure-seeking, sports enthusiast with a magpie’s eye for sparkly treasure. Loves the Cornish coast and bringing a creative touch to everything she does.