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Our Founder

"Ethica Diamonds started as a passion project and to this day, nothing has changed. I wanted to educate a fresh and forward-thinking approach to help shift the long engrained social norms around diamond jewellery shopping which often involves how much you think you should spend and how much your purchase might gain in value in the future.

I believe that the importance for such a meaningful purchase, especially as it is gifted from the heart, should be focussed on whether it is free from any human suffering or environmental harm during its production.

I wanted to show people that there is a kinder, more meaningful way to buy diamond jewellery, without compromising on quality or ethics"

Elaine x

We aim to be as sustainable as possible, operating in a considered way that balances the economic, social and environmental aspects of our operations & following ESG recommendations.
We carefully select diamond growers who use 100% solar electricity and are Sustainably Rated. Any other Green House Gas (GHG) emissions are offset as per the GHG Protocol Corporate Standard.
We only sell diamonds grown above ground and use suppliers with the highest ethical values to be guaranteed conflict-free.
Founded in 2010, Ethica Diamonds started as a passion project to teach consumers about a kinder & more ethical way to buy fine jewellery. To this day, nothing has changed!
We are proud to be a female founded and led business. We prioritise empathy and inclusivity and promote a supportive and safe work place.
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Elaine

FOUNDER

Workaholic menopausal warrior, would like to be green fingered, loves wine, cooking & tries to keep fit!

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Emily

DIRECTOR

Extremely dedicated fitness junkie, nut butter & health food fanatic! Emily is our office trouble shooter & sustainability guru.

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Laura

DESIGN

Adventure-seeking, sports enthusiast with a magpie’s eye for sparkly treasure. Loves the Cornish coast and bringing a creative touch to everything she does.