Our Commitment Sustainability & Climate Change

Our Founder

"Ethica Diamonds started as a passion project and to this day, nothing has changed. I wanted to educate a fresh and forward-thinking approach to help shift the long engrained social norms around diamond jewellery shopping which often involves how much you think you should spend and how much your purchase might gain in value in the future.

I believe that the importance for such a meaningful purchase, especially as it is gifted from the heart, should be focussed on whether it is free from any human suffering or environmental harm during its production.

I wanted to show people that there is a kinder, more meaningful way to buy diamond jewellery, without compromising on quality or ethics"

Elaine x

Our Mission

Founded with a commitment to people before profit, Ethica
Diamonds has always prioritised sustainable practices and exceptional craftsmanship. What began as a solitary venture has evolved into a family-run
business, with Emily joining her mother to continue their shared vision.

Our mission is to source the most sustainable materials and
employ ethical manufacturing practices to create exquisite fine jewellery. We strive to deliver a meticulous customer experience that reflects our dedication to both quality and conscious consumption.

INNOVATION & SUSTAINABILITY

We aim to be as sustainable as possible, operating in a considered way that balances the economic, social and environmental aspects of our operations & following ESG recommendations.

We carefully select diamond growers who use 100% solar electricity and are Sustainably Rated. Any other Green House Gas (GHG) emissions are offset as per the GHG Protocol Corporate Standard.

We only sell diamonds grown above ground and use suppliers with the highest ethical values to be guaranteed conflict-free.

Founded in 2010, Ethica Diamonds started as a passion project to teach consumers about a kinder & more ethical way to buy fine jewellery. To this day, nothing has changed!

We are proud to be a female founded and led business. We prioritise empathy and inclusivity and promote a supportive and safe work place.

Our Team

Ethica Diamonds is proud to be a female-founded and led company. We believe that our strength lies in diversity, and our team reflects this—bringing together a wide range of backgrounds, perspectives, and talents. United by a shared passion for ethics and sustainability, we are committed to creating a brand that has a positive impact on both people and the planet.

As a women-led business, we champion creativity, innovation, and empathy, qualities that have proven invaluable in shaping our vision. Though the diamond industry has historically been male-dominated, we are part of a growing movement of women reshaping the future of the field. Our diverse and inclusive team helps make Ethica a welcoming space for new voices and ideas.

Inspired by the beauty of Cornwall and mindful of our environmental responsibilities, we are dedicated to supporting causes that protect both the planet and its people. Ethica Diamonds is committed to creating jewellery that is responsibly made, inclusive, and accessible to all.